Piece description from the artist
This homage to Magritte’s “The Therapeutic” was commissioned by Apple as part of a series of instructional manuals in the late 1980’s. Long before PhotoShop, Ron built a set, hired an actor, photographed a “state of the art” (at the time) Apple computer and assembled the entire picture by hand.
Ron Morecraft spent over 30 years as a special effects photographer in New York City and New Jersey, creating fantasy images for clients ranging from Columbia Records and MTV to Revlon and The New York Times.
With his background in fine art, his painterly approach blossomed with the advent of Photoshop and other digital tools. Ron doesn't just take pictures, he "makes" pictures, executing his visions by supplementing his photographic work with his digital design skills. His subject matter ranges from travel to still life. Each image is unique – either as a painting, a collage or straight photograph.
Ron currently lives in Asheville, NC.