The Birth of The Cool

Using photography composed of strong architectural elements (organic and man-made), Ari David Rosenthal creates “re-imaginings” of his traditional fine art photography that reach far beyond the original image capture. Through a synthesis and application of dimension, saturation, and texture, Rosenthal’s newest pieces pop with dynamic fluidity.

A native of Milwaukee, WI, Rosenthal holds a B.A. from the University of Wisconsin–Madison and an M.B.A. from the University of Minnesota. During the 1980s and 90s, he, a talented musician, played sax, flute, and EWI in various bands within the Milwaukee, Madison, and Minneapolis areas. In 2003, he returned home from Los Angeles and created OzMoses – a design, video, music, and marketing company. In 2004, OzMoses shifted heavily towards photography and videography and, in 2008, became Ari Rosenthal Photography.