Partner Artist FAQ

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Frequently Asked Questions


Who has access to buy my work on TurningArt?
TurningArt works with corporate clients, commercial real estate groups, health care institutions, and individual collectors.

What kind of prints does TurningArt offer?
All pieces that Partner Artists publish to the TurningArt catalog are available to all TurningArt clients for purchase and lease as fine art prints or TurningArt exclusive limited edition prints. TurningArt takes care of print production. Fine art prints are open editions. Artists have the option to submit pieces to be considered for the exclusive limited edition offering. Limited Editions will be approved by the TurningArt team if a piece has met all criteria to become and exclusive limited edition. The exclusive limited editions are available in editions of 100 in each size and substrate. Both fine art prints and TurningArt exclusive limited editions are printed on high quality durable material that produces a high-quality image and holds up to the wear-and-tear of repeated rotations. These prints are available in a 3:4 ratio. We’ve opted against using an offset print technology, as we’ve found that the prints that come from offset printers are much more fragile. The machine used to create the TurningArt print of your work doesn’t have an exportable color profile, so we can’t color match work by individual artists, however we find that the most accurate color matching comes from images with an sRGB color profile and recommend submitting those when possible. TurningArt offers several standard print substrates in in the following dimensions: 

  • 16” x 20” paper

  • 24” x 30” paper

  • 30” x 39” paper

  • 18" x 24" canvas, metal, acrylic, wood

  • 24" x 32" canvas, metal, acrylic, wood 

  • 30” x 40” canvas, metal, acrylic, wood 

  • 36” x 48” canvas, metal, acrylic, wood 

  • 45” x 60” canvas, metal, acrylic, wood 

  • 52” x 70” canvas, metal, acrylic, wood 

TurningArt will also prepare custom print sizes for clients upon request. A custom print is considered any print outside of the 3:4 ratio. Artists may opt into making their pieces available for these custom print placements.

What kind of pieces are accepted to TurningArt as exclusive limited editions?
Artists have the option to submit pieces to be considered for the TurningArt exclusive limited edition collection when submitting artwork to TurningArt. The TurningArt team will carefully review and approve up to 300 pieces to be added to this exclusive limited edition collection each year. See the Artist News page for more information on the current call for art. Pieces submitted to be considered for this offering and not accepted will be published to the TurningArt catalog as a fine art print. Artists are required to submit a detailed description about why the artwork applies to the collection theme in order for their work to be accepted.

What are your requirements for the images I submit?
In order to create fine art quality enlarged prints of your images/artwork, the raw image files should be at least 3000 x 4000 pixels, which is 250 ppi at a 12 x 16” print size. These files should be submitted in TIFF, JPG, or PNG format. The higher the pixel count, the more information stored in the image and the more information the better. With a lower resolution picture, you risk having a print that appears to be very pixelated and blurry. The best way for us to determine what the print looks like is to zoom into actual pixel size, 100%, a tool available in most basic image software (iphoto, preview, adobe, etc). A camera with upwards of 12-14 megapixels (the more the better) and natural light should do the trick. High res scans work too! Remember sizing up in photo editing software (adding computer generated pixels) will not work for print.


Who sets pricing for prints?
TurningArt does. We sell reproductions in several sizes, each with a standardized price, framed or unframed. Artists are issued 25% of the revenue on print sales. This amounts to $41-$383 for fine art print sales at our different sizes. Artists are issued $63-574 for TurningArt exclusive limited edition print sales.

Who sets pricing for original pieces?
The artist is responsible for pricing their own original artwork. Original artworks should be listed at a minimum of $300. Artists are paid 60% of the retail price in the case of an original artwork sale. We don’t ask for exclusivity on the pieces shown on TurningArt, but we do require that artists keep the prices of their work listed on TurningArt consistent with their piece prices on other platforms.

How do artists get compensated for use of their work?
Artists are compensated every time their work is selected by a client and installed in their space. Artists earn the following for different transactions on TurningArt:

Print Rotations: For print rentals, TurningArtists are issued royalties on a monthly basis to their account. Each month, TurningArt takes the total revenue made on prints out on rotation and then divides that amount by the number of prints out on rotation. Then, TurningArt issues 10% of the monthly individual print revenue to the artists' account. The number of days the print was installed and the size of the print are also factored into the royalty calculation. Artists are issued higher royalties for larger prints.

Original Artwork Rotations: Artists are issued 25% of the retail price for a one year lease period. This amount is issued in monthly installments through the duration of the lease period. For lease periods outside of one year, the artist fee is prorated accordingly.
 
Digital Rotations: Artists are issued 20% of the annual revenue made on image files on display through digital artwork programs.

Print Sales: Artists are issued 25% of the revenue made on all print sales on TurningArt, Made & Curated. For print sales made through eCommerce partner platforms, the artist and TurningArt will agree on on earning while onboarding the assortment for that specific platform.

Original Artwork Sales: Artists are paid 60% of the retail price for an original artwork sale. Artists are asked to provide the retail price of their work when submitting artwork to the TurningArt catalog.

Commissions: Artists are paid a contracted and agreed upon fee for commissioned work. At the start of a commission project, TurningArt and the artist will mutually agree upon a fee that fairly compensates the artist to complete the assigned project.

How and when are artists paid?
Artists will be paid via mailed check or direct deposit through bill.com on the 15th of every month. TurningArt issues payment once the artist has accrued royalties of $50 or more. Earnings for print sales made on Made & Curated will be posted to the artist's dashboard page on TurningArt. Earnings are paid out the following month they were issued to the artist account. For example, if an earning is issued in September, that amount will be paid out on October 15th. Artists outside of the United States are paid via Paypal.

In the event of the sale of an original, who pays for shipping?
In most cases shipping will be covered by the client and negotiated during the sales process. In all other instances TurningArt will cover up to $150 in shipping costs. Typically, the artist takes care of packing and shipping the work as TurningArt trusts that the artist knows best how it should be transported. For sales through the TurningArt advisory, the artist is asked to submit receipts for packing and shipping to TurningArt to be processed for reimbursement. For sales through eCommerce platforms, the artist should include the cost of packing in the price of the artwork as the cost of shipping will be covered by the buyer but packing will be the responsibility of the artist.

How do I add pieces to Made & Curated?
All pieces that partner artists submit to their TurningArtist Dashboards as fine art prints will be published to both the TurningArt catalog and the Made & Curated site. When a piece is published to the fine art print catalog on TurningArt, it will also automatically be added to the Made & Curated site unless the artist opts-out of this on the submit a piece form. Fine art prints may be purchased on Made & Curated by the public. When an artist disables a piece on their TurningArt account, it will also be removed from the Made & Curated site as well.

How do I add opt-in to make pieces available to be listed on partner platforms?
On the artist dashboard, look for a button labeled "Artwork Eligibility Across Partner Platforms".  After clicking, artists will be prompted to a page containing information about each opportunity with eCommerce partners and have the ability to opt-in to make their work available to be listed on these platforms. Information about these platforms is also on the submit a new piece form.  



Who maintains copyright of the work while it’s on TurningArt?
The artist always maintains copyright of the work they create. By submitting piece files to TurningArt, the artist grants TurningArt permission to use those images on the TurningArt website, on the Made & Curated site, to create high quality prints, in digital artwork programs, on ecommerce partner platforms as approved, and in press and marketing materials. The images will always be credited to the artist.

What’s to prevent someone from just stealing my image off TurningArt and printing it out on their own?
The visible images on the TurningArt site and on Made & Curated have been sized down to thumbnail proportions, so a resulting printed image would be of very poor quality. Also the images on TurningArt will have a TurningArt watermark on the lower right hand corner. No image which appears on the website, or on any other online sources will contain a high resolution image of your work. Your high resolution images are stored in a file storage location which is only accessible to members of the TurningArt staff.

Why would someone buy my original if they can just have a print?
The prints we lease and sell are not meant to replace your original artwork, rather they’re a way for customers, who may not be ready to buy an original, to own and experience a version of your work. I’m a photographer so my work is essentially a print itself.

Why would anyone buy my much more expensive original over your reproduction?
TurningArt considers any print produced by our printers to be a TurningArt print and any piece that is produced by an artist to be an original artwork. The prints we send out are great and our customers love them, but they’re not unique originals. Whatever material you work with(whether it be canvas, wood or paper) has been specially selected by you to best highlight the intrinsic qualities of your work. The materials we use are meant to make us uniquely able to market and distribute excellent quality reproductions of your work to as wide of an audience as possible. At the end of the day our customers understand that there’s a real piece of art behind the print they have in their home and if it’s within their means, they just might buy it.

My work is square, but the prints you send out are not. How does that work?
We know how important composition is to a successful piece of art and it’s our primary goal to show your work in the best way we possibly can. TurningArt’s standard prints are available in a 3:4 format. It is not required that files artists submit fit this ratio. Our team will crop the work to only edit the file as little as necessary to fit our print format. Many artists are okay with their work being cropped to fit our print specifications because they understand that we crop the images with the utmost sensitivity. To avoid having your composition cropped: Submit image files with a white border. Many artists embrace this solution to keep the integrity of their work. Pre-crop your works to meet our print ratio before submitting to TurningArt to ensure all areas of the composition that you prioritize are featured. Artists always have final approval to publish a piece on TurningArt and Made & Curated. If you don’t feel comfortable with how your piece has been cropped, then TurningArt won’t publish the piece. We’ll work with you to publish other pieces in your portfolio that do easily fit our formatting.

Who selects the work that goes up on the site?
We trust artists to decide which pieces they would like to show but we reserve the right to make the call about whether or not a particular piece is right for the site. Some artists find it helpful to receive input about which of their pieces would be best for the type of clients we attract and we’re definitely here to help if you need us. We ask that artists submit bodies of work that demonstrate a consistency in technical skill and a cohesion of style or content. We find this is what our client base is looking for and what works best for your artist portfolio page and browse page display. 
 
Can I show my work in gallery shows or on my own website while it’s on TurningArt?
Sure, if the gallery is cool with that. We just ask a few things in this case. We ask that you update your portfolio on TurningArt when you sell a piece listed on TurningArt so that we don’t keep trying to sell a piece that’s no longer available. We’ll also want to know if you’d like to continue offering prints of that piece or if you’d like it removed from the site entirely. Lastly, we would appreciate it if you kept the price listed on TurningArt consistent with the price of the piece through other venues.

Does TurningArt require exclusivity?
Pieces listed as limited editions are exclusively offered as prints only on TurningArt. For all other pieces, TurningArt does not require exclusivity. Pieces available as fine art prints (open editions) and original works listed for sale on TurningArt may be listed on other platforms. We encourage artists to take advantage of opportunities to build their careers by partnering with other organizations.

Do the original pieces I show on TurningArt have to be available for sale?
No, if an original artwork has sold or is unavailable for sale, artists may still submit those pieces to TurningArt and make those pieces available as TurningArt prints. Our print programming is our most popular program for both our artists and clients. Clients may rent or purchase fine art prints of pieces in our catalog. If the original artwork is no longer available or if you don’t want to sell it, simply mark the original as unavailable for sale and lease programs so our Art Advisors know not to recommend the work to clients.

What if a piece listed on TurningArt sells? Can I update the availability?
Of course! Artists can update the information they’ve submitted to TurningArt at any time on the Artist Dashboard page. If a piece sells and the original is no longer for sale, please update the availability listing on your account so our Art Advisors know not to recommend that work to clients. And the same goes for any other details on your account (pricing, artist statement, website link, etc).

Why are the pieces I recently submitted still showing up as pending?
All artwork submissions we receive are individually reviewed by our team. Our team will preview the image files artists have submitted at each print size to determine how large TurningArt may print the file. We review new pieces on a daily basis but due to the high volume of piece submissions we receive, it typically takes 1-2 weeks to review artwork. When pieces submitted to be made available as prints have been reviewed and are ready for artists to preview and give final approval to publish to their profiles, TurningArt will send the artist an email prompting them to login and give final approval to publish the pieces to our catalog.

How is the artist credited?
TurningArt recommends clients install artwork with placards. The standard TurningArt placard includes the artist name, piece title, the artist’s home city and state as well as a link to access the TurningArt piece page. The piece page includes a description of the artwork and more information about the artist. On partner ecommerce platforms, the artist name and title of the artwork will always be included on an artwork listing.   

Okay, cool! What do you need from me?
It’s easy. You can submit an application on our artist page. It typically takes around a week to review applications. TurningArt will send artists an email notification when our review is complete. The artist's account has been approved, we'll send instructions on how to complete filling out your profile information and submit pieces to add to our catalog. We’re excited to see your work!

My question isn’t answered here. Where can I send my question? 
If your question isn’t answered above, you can contact us at artists@turningart.com.