Matt Crump is a former art director and the creator of the pop-art movement called "candy-colored minimalism," which gained him over 50,000 followers on Instagram. Crump attributes his sudden rise to his distinctive use of candy-colored negative space, surreal compositions, offbeat subjects, and an endless-summer vibe. He open-sourced his brand of photography with the hashtag #candyminimal, and people from around the world have tagged over 35,000 of their own candy-colored photos inspired by Crump’s style.
Crump has been commissioned by brands like Target, TOMS, Whole Foods, McDonalds, Coca-Cola, Samsung, Qatar Airways, George Clooney’s Casamigos Tequila, and Disaronno. His art has been featured by BuzzFeed, Huffington Post, Instagram, and Mashable.
As an award-winning commercial art director, his clients included AT&T, Harrah's, Lee Jeans, Walgreens, Southwest Airlines, General Motors, Chevrolet, TBS, State Farm, Hyundai, World Market, History Channel, and A&E.